I believe

I am thinking about viral marketing a lot these days. After the conference Internet je sexy (Internet is sexy), which took place on 22nd and 23rd September in Bratislava and where they were said many opinions and ideas about online public relations and marketing, I can only say: "I am in that group of people, who believe." 

Sure, I don´t think, that it is the only one way how to influence audience. The combination of outdoor events, interactive internet activities and media, can be successful, i think. Yes, there is a possibility, that our ambitions can end in failure, but there is still temtation, to try something. Something new, something creative,  something, what can failed in few last seconds. And something, what can shoot you up. 

Viral is for me like cooking. You can try to cook chocolate cake with spices and vegetable and you don´t know, how it will end and how many people will try it. But maybe they will. Maybe it will be popular recipe. Or it will be only fun to watch video, how you are cooking, eating and serving it to strange people in the middle of mainstreet. You don´t know.

It may not be very expensive and smart idea can travel around the world. I think, that you only have to open your mind. To listen, watch, read, try to feel and understand. Not to try change people, they are not stupid and they can find out, what is the matter. You can try to find, what can be a little crazy, but still something from the minds and lifes of your audience, people, who you are drinking beer with at Friday nights.